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Friday, March 29, 2013

Ford India Ads Lead to Firings

A top Ford Motor Co. executive formally apologized Wednesday while the auto maker's Indian advertising agency unit fired an undisclosed number of workers following a series of controversial proposed advertisements to promote Ford's Figo subcompact car.

"It was totally inappropriate, it is not acceptable and swift action has been taken," Ford global marketing chief Jim Farley said at the start of his keynote speech at the New York International Auto Show. He apologized for the ads and said the company is updating its review process.

Mr. Farley's apology come amid the growing controversy in India over proposed ads that depicted ...

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